Country: United States of America
Closing date: 10 Jun 2016
Crown Agents USA, Inc. (CA-USA) is seeking an Agricultural Marketing Strategy Advisor for an anticipated USAID/Bureau for Food Security (BFS) “Feed the Future Marketing to Scale” Program located in Washington, DC.
Our Business
Crown Agents is an international development company employing over 600 personnel worldwide with a presence in more than 40 countries, subsidiaries in 11 countries, and permanent staff working on the ground in 22 corporate offices in Africa, Asia Latin America, Japan, the United Kingdom, and the United States. Crown Agents provides direct assistance, management consulting, and human and institutional development for public and private sector clients in customs and trade facilitation, public financial management, procurement, logistics, and health systems strengthening.
Crown Agents USA (CA-USA), the U.S. incorporated subsidiary of Crown Agents, provides direct technical assistance, capacity development, and procurement services to stimulate economic growth, establish good governance, and improve health outcomes across the developing world. Since its incorporation in the United States in 1998, CA-USA has provided technical assistance services and support to U.S. Government agencies and international organizations such as the U.S. Agency for International Development (USAID), the Millennium Challenge Corporation (MCC), the U.S. Trade and Development Agency (USTDA), Department of State (DOS), and the Gates Foundation.
Project Description
This program will develop marketing campaigns that will result in an increased number of smallholder farmers utilizing new agricultural technologies. These marketing campaigns will support the BFS and USAID missions in Feed the Future countries where existing projects are underway to promote the use of new technologies among smallholder farmers. The objective is to increase demand for the technologies among existing direct project beneficiaries as well as the broader, or indirect, smallholder community. USAID estimates that 35 marketing campaigns will be conducted over the five years of the contract.
Specific Responsibilities
The Agriculture Marketing Strategy Expert will lead component two (agriculture marketing strategy). Climate resilient commodity (maize) marketing is relatively sophisticated in some countries, but less sophisticated in other countries. The optimal climate resilient maize marketing media mix for each target country will be different and strongly influenced by regulatory, socio-economic, and cultural factors. The following activities will be required in target countries: branding and positioning, pricing strategy, promotional strategies, and sales planning. S/he will be the primary point of contact for USAID-directed questions in this activity area and will be responsive to the COR and CO with regards to inquiries in this area of responsibility.
Qualifications
- Minimum of 5 years’ relevant experience in the marketing activities in this activity area
- Bachelors’ degree in a relevant subject
- Should possess sufficient knowledge of several marketing areas in addition to primary expertise
How to apply:
Application Process
To apply to this position, please email your CV to careers@crownagents.com. Include your name, along with “**16-25A, Agricultural Marketing Strategy Advisor**”, in the subject line. Visit our website at www.crownagentsusa.com for more information about our company. No phone calls, faxes or walk-ins please. Crown Agents USA is an Equal Opportunity Employer and affords equal opportunity to all qualified applicants for all positions without regard to race, color, religion, gender, national origin, age, marital status, veteran status, disability or any other status protected under local, state or federal laws.
Crown Agents USA will provide reasonable accommodations to applicants with qualified disabilities in accordance with the ADA. If you require a reasonable accommodation for our application process, please contact our Recruiting department directly. Requests will be kept confidential and shared strictly on a need-to-know basis only.